Why your AI fails (and it’s not the model)

Why your AI fails (and it’s not the model)

Context, not prompts.

Context, not prompts.

Aug 22, 2025

12 mins

Yellow Flower
Yellow Flower

Everyone still talks about prompts.

Some obsess over models.
But context is everything.

- Prompts are disposable.
- Models change.

But context, the environment you build around the model, is what makes the difference between a flashy demo and a dependable system.

Without context, AI feels clever but fragile.
With context, it feels stable, useful, and worth trusting with actual work.

That’s why I believe context engineering is the future.

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